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Introduction to Creating More Equitable Recycling Outreach
Title: Introduction to Creating More Equitable Recycling Outreach
Date: April 14
Time: 9:00 am – 10:00 am (PST)
Location: Virtual Meeting
Fee: Free
Speaker, organization: Emily Krueger, at The Recycling Partnership
As recycling professionals, you will be interacting with more and more varied audiences which creates an opportunity—and call to action—to approach outreach initiatives in a manner that promotes fairness and belonging, and ultimately more effectively. In some programs, recycling education, engagement, and support are designed with a one-size-fits-all strategy. Equitable outreach means meeting people where they are and finding ways to engage in ways that are meaningful and respectful. This “Introduction to Creating More Equitable Recycling Outreach” presentation from The Recycling Partnership will provide guidance in tailoring public engagement and outreach, offering practical tips, data, and insights to improve effectiveness and strengthen community engagement.
In her role as Manager of Knowledge & Applied Research at The Recycling Partnership, Emily brings a unique interdisciplinary blend of design strategy, technical marketing, and applied sustainability research. Her expertise lies in translating complex research into actionable insights that enhance recycling participation and material recovery. Her 20+ year career spans global marketing communications and technical services in the textile and apparel industry, where she led product training strategy and interest holder engagement across 14 countries. With deep experience in curriculum development, visual communication, and product innovation, Emily now applies her strategic lens to behavior-based recycling programs, leveraging data to inform evidence-based practices and internal decision-making. Emily leads internal professional development at TRP focused on behavior change and public engagement, including on the topic of incorporating community based social marketing strategies into recycling programs.